The ChallengeTaking one of the oldest online galleries in the United States and upgrading its entire e-commerce infrastructure to convey brand and automate processes typically done by dozens of consultants.
The SolutionIn mid-2014, GALLERY M rebranded its entire online presence. The process required integrating front and back-end solutions which could leverage the company’s historically strong rankings online. Of course this needed to be completed without impacting the profitable processes that were already in place.
SImple and Intuitive
Responsive Design – Increased Scalability
Enhanced Front - End Usability
The 2014 site features 98% display accuracy across all platforms. Users can easily view detail images and quickly request additional information on any listed work.
Enabled Mobile & Remote Access
The gallery team can update from any device as long as there is an internet connection. Work availability is typically accurate and, should a problem arise, it takes moments vs. hours or days to correct. The solution is now cross platform friendly.
The ordering process is now 100% cloud enabled. From the time a client orders a work of art, constant tracking and status updates are available. Duplicate data entry has been reduced and in most cases eliminated without sacrificing customer service.
- Mobile Commerce Enabled 100% 100%
- Improved Social Media 10% 10%
- Conversion Rate 75% 75%
- Integrated Email Campaigns 60% 60%
Sales Continue to Grow
The fine art world is extremely competitive. Without giving up quality, Mason’s ability to guide and implement the required changes ensured the online success of the company.